10 Real-World Ways to Start Using AI in Real Estate—Without Overhauling Everything
A Practical Path to Real Estate Transformation AI isn’t just for tech giants or futuristic proptech startups. For real estate firms, brokers, and operators—especially mid-market firms looking to scale or large companies aiming to invest wisely—AI represents a practical and immediate opportunity to reduce operating costs, improve tenant experiences, and modernize internal operations, without needing […]
Struggling With CRM Adoption? 1 in 3 Users Are—How DaaS Can Help
When it comes to CRM implementation, the data tells a sobering story: 32% of users cite lack of technical expertise as a top adoption barrier. And when adoption lags, so does ROI. If your team is navigating a Salesforce or other enterprise CRM rollout, here’s the hard truth: you’re not just implementing software—you’re gambling with […]
Fortimize & Bedrock to Host CRE Webinar Spotlighting How Digitalization Strengthened Its Business Model
FOR IMMEDIATE RELEASE June 25, 2025 – Detroit, MI — Fortimize, a team-owned consultancy and top Salesforce partner in real estate, is hosting Amanda Gibb of Bedrock—one of Detroit’s leading real estate firms—for a focused webinar spotlighting the operational transformation her team led, offering practical insight for CRE executives navigating modernization. As the CRE landscape […]
The Not-So-Hidden Cost of Disconnected Leasing Workflows
Why Retail Owners and Operators Are Rebuilding Leasing from the Inside Out Retail leasing hasn’t slowed down—but the tools supporting it haven’t kept up. As leasing teams race to fill vacancies, manage pop-ups, and maximize NOI, many still rely on scattered spreadsheets, email approvals, and disconnected systems to manage critical revenue-driving activities. And while that […]
Real Estate’s Fast Track to Better Business — One Tech Project at a Time
Most real estate teams don’t hate their tech. They hate how messy it’s gotten. What began as a patchwork of fixes has snowballed into a maze of outdated tech, manual workarounds, and disconnected processes. Built for a different time, and often, a different generation of leadership, these systems no longer reflect how your business runs […]
The Real Reason Multifamily Operators Are Rethinking Leasing Point Solution
We see it all the time: multifamily teams doing their best to grow in a fast-moving market—only to get tripped up by their own tools. What worked when the portfolio was smaller now feels disjointed and sluggish. Leasing point solutions—like Funnel and Knock—were game-changers for tour scheduling, lead management, and renter communications. But as teams […]
Agentforce in Action: Lead-to-Lease Automation for Real Estate
Increase NOI with Salesforce Agentforce Agentforce, built on Salesforce, solves one of real estate’s biggest challenges: turning property inquiries into signed leases without burning out your leasing team. By combining AI, live property data, and tenant insights in one Salesforce-native experience, Agentforce helps operators increase Net Operating Income—while giving prospective tenants the answers and actions […]
Sprint Reviews: The Key to Successful Salesforce Implementations
Implementing Salesforce can set your organization up for success or create new challenges, such as poor user adoption, increased technical debt, and inefficient workflows. To proactively mitigate these challenges, you should work with an experienced consulting partner who can deliver agile sprint reviews as part of their development methodology. Sprint reviews, held at the end […]
Flexible and Affordable Salesforce Support for Financial Services
As your financial services organization grows, efficient Salesforce and Data & Analytics advisory solutions become crucial for success. Keeping up with rapid technological advancements can be challenging and requires strategic adjustments to stay competitive. While Salesforce offers the flexibility to adapt and customize your operations to meet evolving demands, having skilled consultants to support the […]
Integrating Salesforce Data Cloud and Snowflake
Salesforce Data Cloud has been generating significant buzz, particularly with the introduction of a free tier for customers using the Enterprise and Unlimited editions. As Data Cloud evolves, many organizations are asking: how does it compare to data warehouse solutions like Snowflake, and why should we consider integrating Salesforce Data Cloud with Snowflake? Let’s explore […]
