We see it all the time: multifamily teams doing their best to grow in a fast-moving market—only to get tripped up by their own tools.
What worked when the portfolio was smaller now feels disjointed and sluggish.
Leasing point solutions—like Funnel and Knock—were game-changers for tour scheduling, lead management, and renter communications. But as teams scale, these tools often turn into tech debt. They can’t adapt, they don’t talk to each other, and the experience suffers for teams and prospects alike.
The fallout is real:
Prospect wait times too long
Leasing team juggling disconnected systems
Inconsistent renter experiences from click to close
Limited visibility into what’s working—or what’s stalling
Marketing performance is a black hole
Aha Moment! Your Tech Stack Isn’t Scaling With You
Most of these solutions charge per unit, which adds up quickly across multiple properties. On top of that, data is siloed, integration with your source of truth (Yardi, MRI) is spotty, and workflows are rigid—making it hard to customize by asset class or region.
What you’re left with:
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Delays in response time
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Inaccurate or missing unit data
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Generic renter journeys with zero personalization
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Reporting that doesn’t connect marketing to occupancy
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Missed leases in a hyper-competitive environment
When Leasing Point Tools Stall Multifamily Growth
Tools like Funnel and Knock have carved out a place in the multifamily tech stack for good reason. They offer specialized features for leasing automation and prospect engagement.
But as portfolios scale and operations grow more complex, these tools often fall short—especially when it comes to flexibility, deep integrations, and providing a unified experience across marketing, leasing, and operations.
Leasing Point Solutions (e.g., Funnel, Knock)
Pros:
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Modern, intuitive UX for leasing teams
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Built-in tour scheduling and lead tracking
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Leasing automation and follow-up workflows
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Fast onboarding for onsite property staff
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Purpose-built for multifamily leasing tasks
Cons:
Per-unit pricing doesn’t scale with portfolio growth
Challenges integrating with back end accounting systems
Prospect and marketing data live in silos
Limited workflow flexibility across assets or geographies
No unified view of lead-to-lease performance
Signs It’s Time to Centralize Your Leasing Tech
If your team is constantly switching tabs, emailing spreadsheets, or guessing at leasing performance, it’s probably time. Disconnected systems don’t just slow you down—they chip away at focus, confidence, and consistency.
If any of these sound familiar, your stack may be slowing you down:
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You’re manually tracking communications or commissions
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Tour data and leasing records live in separate tools
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You juggle platforms to track leads and apps
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Marketing and leasing don’t share visibility
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Reporting is fragmented or non-existent
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Your team can’t personalize renter journeys
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Prospect drop-off is rising, and you’re not sure why
Multifamily Operators Are Moving to Salesforce
A centralized CRM like Salesforce, tailored to multifamily, solves what point tools can’t:
Unified renter view from first touch to move-in
Personalized communications based on prospect preferences
Dashboards that show what’s working—and what’s stalling
Flexible workflows across property types and geographies
Predictable tech spend not tied to per-unit pricing
With Fortimize, you don’t start from scratch—we bring pre-built accelerators, deep multifamily experience, and Salesforce best practices to shorten the runway and increase impact.
Ready to See What’s Holding You Back?
Our free Leasing Tech Readiness Assessment can help you find out what’s slowing your team down—and what to do about it.
We’ll evaluate your current stack:
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Leasing CRM workflows
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Marketing journeys and handoffs
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ILS and tour management integrations
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Application intake and screening
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Move-in and onboarding experiences
If your leasing process feels like it’s hitting a ceiling, let’s break it down and rebuild something that scales.
