FOR IMMEDIATE RELEASE
June 25, 2025 – Detroit, MI — Fortimize, a team-owned consultancy and top Salesforce partner in real estate, is hosting Amanda Gibb of Bedrock—one of Detroit’s leading real estate firms—for a focused webinar spotlighting the operational transformation her team led, offering practical insight for CRE executives navigating modernization.
As the CRE landscape evolves, firms are re-evaluating their operations—not to replace what’s working, but to modernize workflows and systems that support growth. From long-term rentals to commercial development, real estate teams are seeking smarter ways to manage complexity, reduce manual processes, and keep up with increasing demand.
Webinar Details
Title: Dear Excel, It’s Over. A Live Q&A with Bedrock CIO, Amanda Gibb
Date: Wednesday, July 9
Time: 11:00 AM CT / 12:00 PM ET
Webinar Highlights: Bedrock’s Real Talk on CRE Contract Management
As the market evolves, CRE leaders like Gibb are proving that major impact doesn’t require major disruption. In just a few months, Bedrock modernized its contract workflows—sunsetting legacy tools and unifying Salesforce, VTS, and Yardi into a single, streamlined process for leasing, asset management, and legal teams. These changes created immediate value across departments while preserving existing business continuity and avoiding the cost of a full system overhaul.
This 30-minute session will walk attendees through the strategic decision-making, cross-functional coordination, and agile technology delivery that made Bedrock’s transformation both fast and sustainable.
Why It Matters
Real estate firms today are navigating growth and complexity simultaneously. What Amanda Gibb and her team demonstrate is that fast, focused and strategic wins—like improving pipeline handoffs, reducing manual contracts, and consolidating tech stacks—can be accomplished without disrupting the flow of business. These wins create a ripple effect that strengthens the business model and prepares teams for scale.
About Fortimize
Fortimize is a team-owned Salesforce consultancy dedicated to humanizing how real estate firms connect and support their people. Since 2012, they’ve helped strengthen technical ecosystems, streamline operations, and enhance CX. Known for exceptional results, its global team is flexible, caring, and deeply invested. For additional information about Fortimize, please visit Fortimize.com.
About Bedrock
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties and making space for the community—all with the philosophy to operate for more than profit.
Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties, totaling over 21 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company. For additional information about Bedrock, please visit BedrockDetroit.com.
