Why Data Cloud? What it is, isn’t, and how it benefits financial services.
What is Data Cloud? In the ever-evolving landscape of financial services, staying ahead requires more than just data – it demands insightful, actionable information. Salesforce Data Cloud, formerly known as Salesforce CDP and Genie, emerges as a transformative solution, transcending its initial marketing-centric role to become an indispensable asset for financial organizations. Data Cloud has […]
The Real Estate
Data Maturity Model
A Framework to Analyze Your Data & Analytics Capabilities The real estate industry has experienced a notable shift towards data-driven decision-making. As organizations strive to refine their processes, enhance customer and tenant experiences, and improve business outcomes, harnessing data and analytics provides them with a distinct competitive edge. However, the challenge lies in determining where […]
7 Pillars of a Data Strategy
Data-driven Success in Commercial Real Estate In an increasingly competitive commercial real estate (CRE) market, the importance of data cannot be overstated. It serves as the bedrock for informed decisions. This includes everything from property valuations, market dynamics, tenant preferences, and an array of influential factors. By implementing effective data collection and analysis now, your […]
Generative AI and Real Estate
A Solid Data Foundation and Org-wide Strategy is Essential The emergence of generative AI, exemplified by tools like ChatGPT, has captured the world’s attention due to its ability to produce quick and relatively quality insights and content. As this technology gains momentum, real estate executives are beginning to wonder why they don’t have access to […]
Data-First Banks: Creating Business Intelligence Throughout the Customer Journey
As we’ve explored in previous blogs, more regional and community banks are aspiring to become “Data First”—a modern bank that manages customer data as a business asset, rather than as a business byproduct. Once a bank has laid the groundwork to do this effectively, it can mine and use data as a raw material to […]
First Steps on Becoming a Data Driven Real Estate Organization
Data Driven companies are companies that proactively use data to make informed business decisions. As the PropTech industry booms, real estate companies have access to a wealth of data related to their properties from building systems, smart devices, ERP systems and more. Many companies collect this data but fail to have a strategy or comprehensive […]
Fortimize Positions for Accelerated Growth
In May 2022, Fortimize will celebrate our 10th anniversary. It’s a huge milestone from what started as an idea borne out of the financial services industry: that technology could unlock more powerful relationships between bankers, wealth and asset managers, and real estate firms with their customers. So it’s with great excitement that we begin the […]
Becoming An Agile Bank
Becoming an agile bank isn’t just about a change in your project methodology, but in your business mindset. The ability to quickly pivot to address changing markets and business environments, as shown during the pandemic, are key to being able to stay ahead of the curve. It is about educating your employees and not just […]
Milestones to Meet on Your Data-First Journey
In the first installment of our Data-First blog series, we made the case for Data-First banks or credit unions, and why becoming one will be key to thriving in a digital economy. “Data-First” refers to banks that proactively use data to make business decisions. Rather than regarding it as a byproduct of the business cycle, […]
Refining the Role of Data: Why Customer Data is the “Raw Material” of Digital Banking
On the most basic level, banking has always been about meeting human needs. Revenue is what makes it a commercial enterprise, but people are the reason banks exist—which is why banks’ entire business mission is built around acquiring, retaining and finding more ways to serve customers. The only way to do that successfully is to […]
