Fortimize Blog

Are Money-Losing Product Or Service Lines Costing Your Business?

August 7, 2016

I learned a unique term today that you’ll soon know too.


Plonkers are slow sellers with low gross margins. Too often, businesses keep these around as a part of a strategy, but at great cost.

I loved how an innovator at Aussie pharmacy chain Rx Management found a way to get rid of plonkers for good using a matrix he created. I read about how he did it here in this article.

What about you? Are plonkers costing your business money? If so, do you have a solution?

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