CLIENT CASE STUDY
Real Estate Company Moves from Eloqua to Salesforce Marketing Cloud for Personalized Engagement
COMPANY
Real Estate Company
SOLUTION STACK
Salesforce Marketing Cloud
SUMMARY
A major real estate company with over 10,000 managed apartment units turned to Fortimize to modernize its marketing operations and improve ROI tracking.
The company, which develops and manages multi-residential and commercial properties, sought to replace Eloqua with a more connected and responsive marketing platform.
Connecting with future residents through data-driven, personalized marketing
CHALLANGE
Modern renters expect relevant, timely communication, but for this property management group, outdated tools were getting in the way. Their marketing platform (Eloqua) wasn’t integrated with their CRM, leaving prospect data fragmented and performance untrackable. Emails weren’t mobile-optimized, and the team lacked visibility into which efforts were actually driving results.
By moving to Salesforce Marketing Cloud with full Sales Cloud integration, they gained the ability to design targeted campaigns that speak directly to prospects’ needs — and measure ROI along the way.
Low engagement due to non-responsive email campaigns and lead leakage.
Lack of detailed prospect data, resulting in generic, one-size-fits-all messaging.
Poor Eloqua-to-CRM integration causing data discrepancies.
No reporting or visibility into the effectiveness of campaigns or ROI of marketing spend.
These gaps reduced marketing efficiency and made it difficult for the team to demonstrate value or personalize outreach at scale.
SOLUTIONS
Marketing Cloud now powers everything from custom lead gen forms to personalized journeys, with tools to manage branded templates, trigger campaigns based on visitor behavior, and generate real-time reports on performance. The integration with Sales Cloud ensures that leasing and marketing teams are always aligned, working from the same live data.
Key Technical Wins:
Full Salesforce Marketing Cloud + Sales Cloud integration
Custom forms and branded templates for lead generation
Dynamic journeys tailored to visitor behavior
Campaign reporting on opens, clicks, and conversions
Centralized tools to manage content, templates, and engagement metrics
RESULTS
With Salesforce Marketing Cloud fully integrated, the company can now personalize communication, optimize campaigns in real-time, and confidently report on performance and return on investment. Marketing and sales teams operate from a single source of truth, driving stronger collaboration and better prospect engagement.
Marketing is no longer guesswork. With connected tools and live dashboards, this real estate company can launch smarter campaigns, prove ROI, and make every dollar count — all while providing a better experience for future residents.
