CLIENT CASE STUDY
Bedrock Boosts Efficiency with Salesforce Contract Solution, Impacting Urban City Growth
Bedrock collaborated with Fortimize to configure Salesforce as their system to manage the entire contract negotiation lifecycle.
By establishing a two-way integration linking Bedrock’s data warehouse with Sales Cloud, they can now readily access vital Yardi data associated with the contract process. This solution optimizes their vendor contracting workflows, encompassing tasks such as data entry, supporting document tracking, legal agreement generation, and signature capture.
Bedrock Seizes Growth Opportunity
In downtown Detroit and Cleveland, Bedrock has a growing presence as a full-service commercial real estate firm specializing in the development and revitalization of urban cores.
Critical to the future growth of these cities is Chief Information Technology Officer, Amanda Gibb. Her goal is to build a unified technology strategy that attracts people to live, work, play, and thrive in these neighborhoods. A linchpin in Bedrock’s operations and a catalyst for city expansion is their contract management process.
Gibb shared, “We sought a central platform to manage the end-to-end contract lifecycle, ensuring every team from Construction to Property Management could seamlessly and efficiently handle contracts, mitigate risks, and control costs.”
After consulting with her network of CIOs and her past experience implementing a variety of contract lifecycle management systems, Gibb chose Salesforce and Fortimize. She explained that while numerous Salesforce consultants could have handled the job, Bedrock sought a long-term, experienced partner. Gibb further elaborated, stating, “We needed a partner who understood the commercial real estate industry, not one we had to teach the business to.”
A Transformative Contract Management Solution
Leveraging Sales Cloud’s out-of-the-box features, Bedrock and Fortimize configured flows, approval processes, and validation rules to meet their internal contract management needs. To address complex permission structures, they introduced a custom object to store all contract data. Third-party integrations with Nintex and Box support document generation and signature capture, while a two-way Yardi integration centralizes data around properties, jobs, and vendors.
This solution transformed Bedrock’s end-to-end contract management process by streamlining data entry, simplifying workflows, and centralizing relevant data. With new processes established, they can now focus on consistent and timely data entry, document tracking, legal agreement generation, and signature capture. Moreover, this solution provides a user-friendly and flexible interface for business users, along with an infrastructure that Bedrock’s technology team can enhance and support in-house.
Gibb shared, “This marked Bedrock’s initial journey into Salesforce and the first project integrating two applications. Fortimize played a pivotal role in enhancing our contracting experience and ensuring self-sustainability for future enhancements. This collaboration extends beyond a single project; it’s about establishing a long-term partnership.”
Salesforce Solution Yields 1,600 Contracts to Date, and Sparks Cultural Shift
Four months after successfully implementing their contract management solution, Bedrock has generated over 1,600 contracts. Equally significant is the cultural shift occurring within Bedrock regarding the adoption of technology.
Prior to this project, Bedrock had faced numerous failed or poorly implemented technology solutions with limited adoption. Technology was perceived as a collection of disparate solutions lacking a cohesive strategy. Gibb’s team is changing this narrative by collaborating with the business to drive requirements and establish trust.
Gibb elaborated, stating, “The business is very pleased with the solution, and several executives have expressed that they have never seen a Salesforce solution rollout go this smoothly before.”
Following their first Salesforce project, Gibb is actively planning a new commercial leasing CRM. By improving efficiencies in deal negotiation, approval, and lease documentation processes, Bedrock aims to attract more award-winning restaurants and entertainment, retailers, innovative companies, talent, residents and forward-thinking experiences to downtown Detroit and Cleveland.