Convert Tenant Leads to Leases in Hours, Not Days

July 28, 2017


Leasing Agents at Property Management companies share two common goals – to maintain a high occupancy rate, and to lease units as quickly as possible to minimize vacancy loss. The key difference today is how agents are accomplishing this goal.


Consulting with real estate operators at Fortimize, we have encountered companies operating solely in Outlook and spreadsheets to manage prospects, available units, tenants, and maintenance requests. Disparate spreadsheets make it difficult to find and to cross-reference information quickly, and to be able to respond to requests in a timely fashion. Leasing agents frequently spend too much time chasing prospects around to complete their application packages and copying and pasting data to construct reports. In so doing, they sacrifice valuable time that could better be used to get apartments occupied.Our goal, and the goal of our clients, is to change this paradigm and make leasing agents, and property management companies as a whole, more productive through the use of technology. Streamlined data, automated responses, integrated systems and more allow a property management company to function more efficiently with less resources.


Looking at it from a prospective resident’s viewpoint, wouldn’t it be great to be able to find and apply for an apartment all online, speeding up the process of getting approved and then sign your lease online? Or pay your rent easily through a secure portal or mobile app, as well as to submit your maintenance requests?


These are all solutions Fortimize puts into action for its property management clients. Take a look at our Lead2Lease videos on our YouTube channel:


If you’d like to learn more about Fortimize’s property management solutions on the Salesforce platform, contact us at 800-IMPLEMENT or

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