Julia Choi

Chief Financial Officer

Julia has 20 years of finance experience across investment management, equity research, financial planning, business partnerships, and capital investment.

She has served as an operator scaling a leading social media company’s global footprint to serve 4.5x staff growth across 1 million incremental square feet while eliminating $50M in inefficiencies by using KPIs, OKRs and software tools. As an investor at a top-tier hedge fund, assets under management increased from $0.5B to $5B in less than 5 years driven by high conviction asset allocation across the Internet, consumer, and retail sectors.

Julia is passionate about unlocking human potential. She is a veteran of the alumni interview committees at the University of Pennsylvania and the University of Michigan’s Ross School of Business and is a sponsor of at-risk youth in New York City.


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