WEBINAR — digitizing CRE workflows
Dear Excel, It's Over.
A Live Q&A with Bedrock CIO, Amanda Gibb
- Google Meet
- June 25, 2025
- 1:00 p.m. CST
- 30 minutes
Hear how Bedrock—Detroit’s largest real estate firm—digitized CRE workflows, starting with their entire contract negotiation lifecycle. They didn’t just ditch spreadsheets. They redefined negotiations at scale.
1,600 contracts. 4 months. Zero disruption. The result? A reimagined operating model—and the foundation for a modernized commercial leasing engine.
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Amanda Gibb
CIO, Bedrock
Technology leader transforming operations across Bedrock’s real estate footprint.

Vicky Smith
VP, Fortimize
Salesforce expert with 20+ years helping teams modernize CX and operations.
Join Amanda and Vicky for a rapid-fire 30-minute session on how Bedrock digitized its contract negotiation lifecycle.
Uncover how Amanda built, trust and delivered ROI that paved the way toward a more modernized commercial leasing practice.
Perfect for CRE leaders navigating digital transformation and Salesforce pros looking for real-world results that evolve CRM practices from business unit to business unit.
Participants will discover how:
- Bedrock replaced 1,600 manual contracts in just four months
- To unify contract workflows with Salesforce, Box, and Yardi
- Amanda insured data integrity and continuity during migration
- To sunset legacy systems—without losing the people or the process
- Trust led to the modernization of its commercial leasing workflows



Disclosures: This webinar may be recorded for quality and training purposes. By registering, you consent to the recording and agree to our privacy policy. The information shared is for general informational purposes only. Every insurance carrier’s needs are unique, and we strongly recommend scheduling a consultation to assess your specific requirements before making any decisions regarding products or solutions.