FORTIMIZE CLIENT STORY

Keeping Store Openings on Track with Salesforce and TaskRay

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National Retail Property Operator

Solution Stack

Salesforce, TaskRay

Business Units

Leasing, Legal, Tenant Coordination, Lease Accounting

Services

Advisory, Implementation, Delivery-as-a-Service

Timeline

24 weeks

Clarity and Control for Every Store Opening

A national retail real estate group with locations across the U.S. was experiencing rapid growth, but struggled to keep store openings on track. Critical launch dates were buried in spreadsheets, emails, and siloed tools, making it difficult to forecast accurately or respond quickly when issues arose.

Problem

With multiple departments working on every store launch—leasing, legal, construction, accounting—things fell through the cracks. Key milestones were buried in static documents or tracked in one-off systems that no one else could see. When delays hit, teams didn’t know until it was too late. Stores missed opening dates, forecasts fell apart, and the ripple effects hit both tenant relationships and revenue.

Process

To solve the issue, the organization partnered with Fortimize to implement TaskRay, a project management tool natively built in Salesforce. Instead of scattered trackers, teams now had a unified view of store opening timelines. Milestones were mapped, dependencies were flagged, and alerts were triggered automatically when something slipped. The entire launch process—from lease execution to occupancy—was now visible in one place, with every team aligned on what needed to happen and when.

Results

Within six months, the company saw a dramatic shift: store openings stayed on schedule, accountability was built into every stage, and coordination across business units became the norm. Nearly 2,000 hours of status check-ins were eliminated each year. Forecasting became more accurate, and when issues did arise, they were identified faster and handled proactively—without derailing the entire timeline.

"It was amazing to see this project cut nearly 2,000 hours of status check-ins annually."
Vicky Smith
Fortimize
Executive Outcomes
Operational Impact
Technical Shift
Forecasted openings
Eliminated status checks
Scaled project tracking
Increased accountability
Identified risks earlier
Automated alerts

Impact on Retail Tenants

Tenants experienced smoother, more predictable onboarding—with fewer surprises, faster store openings, and a more confident launch process. That reliability strengthened the relationship from day one and helped tenants focus on opening successfully, not chasing down project updates.

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