Independent Wealth Management Firm
Solution Stack
Financial Services Cloud, Trading Platform
Business Units
Operations, Trading, M&A
Services
Advisory, Implementation, Integrations
Timeline
16 weeks
From System Sprawl to Advisor Clarity
A rapidly growing independent wealth management firm expanding through acquisition and organic growth. Known for its advisor-first culture and modern investment approach, the firm manages complex client portfolios across multiple entities and households.
As the firm scaled, each new system and integration added short-term value, but long-term, continuous friction.
Problem
Advisors were forced to navigate multiple platforms to complete even basic workflows. CRM performance declined due to years of customization, and critical data — including trading activity and client relationships — lived in separate systems.
There was no unified household view, making it difficult to understand the full client relationship or deliver coordinated advice. Instead of enabling growth, the technology stack was slowing it down.
Process
The focus shifted from maintaining systems to simplifying them.
- Migrated to Salesforce Financial Services Cloud
- Implemented householding for complete client visibility
- Integrated trading and custodial systems into a unified view
- Automated key operational workflows across teams
- Retired redundant third-party systems
Results
The firm replaced a fragmented ecosystem with a streamlined, scalable platform aligned to advisor workflows.
- 46+ business processes automated
- Three third-party systems eliminated
- Unified household view across all client relationships
- Improved system performance and usability
Advisors moved from managing systems to managing client relationships.
Executive Impact | Operational Impact | Business Shift |
|---|---|---|
Reduced Tech Spend | Less Manual Work | Unified Platform |
Built for M&A Growth | Improved Productivity | Proactive Client Support |
Impact on Brokers & Clients
Clients received more coordinated, informed advice backed by a complete financial picture. Advisors could focus fully on relationships instead of piecing together data across systems.
