Track Investment Intent in Salesforce and Turn Interest into Advisor Action

Investment advisors in wealth managers in a meeting.

New Component Tracks Product Interest Understanding what clients care about isn’t optional—it’s essential. As clients’ financial needs evolve, staying in sync with their shifting interests helps advisors deliver relevant advice, build long-term trust, and drive growth. But tracking this kind of data can be messy. Preferences, investment vehicles, and client goals often get buried in […]

Agentforce in Action: How Wealth and Asset Teams Use AI to Support Client Independence

Customer casually logging into their wealth and asset management portal at home.

How Advisors Are Using AI In the world of wealth and asset management, client service isn’t just about resolution—it’s about relationship. When clients reach out, it’s often tied to sensitive financial information, portfolio access, or long-term planning. That means every interaction is an opportunity to build—or lose—trust. Agentforce, powered by Salesforce Financial Services Cloud, enables […]

Building vs. Buying Your Digital Account Opening (DAO) Platform

Couple at a financial institution applying for a personal or commercial loan.

The Argument: Speed or Customization For financial institutions (FIs) competing for market share, a fast, frictionless Digital Account Opening (DAO) process is an essential component of customer acquisition and satisfaction. Customers expect seamless digital experiences, and with up to 40% of online applications being abandoned due to clunky systems, the right platform is critical. The major strategic […]

Symitar Salesforce Accelerator for Credit Unions

The Symitar-to-Salesforce Accelerator by Fortimize consolidates financial and engagement data into a single view within Salesforce. It provides credit unions with actionable insights to foster stronger member relationships and to deliver exceptional service. The Symitar-to-Salesforce Accelerator makes it possible to deliver this capability within a single calendar quarter. 360 Member Insights: Gain a complete view […]

Agentforce in Action. Turning a Lost Debit Card into a Loyalty-Building Experience

Overview Salesforce Agentforce redefines customer support for the financial services industry, enabling banks to provide proactive tailored support that strengthens customer loyalty. Agentforce enables banks to meet ever-increasing customer expectations using data and AI within Salesforce. It eliminates the limitations of legacy systems and fragmented channels to deliver immediate results for customers. Build Customer Trust: […]

The New FSC Data Model: It’s Real & It’s AI-Ready

Assessing the Impact of the new Financial Service Cloud (FSC) Data Model In an era of costly deposits and interest margin compression, financial institutions (FIs) can still flourish by increasing efficiencies. The New FSC data model is a game changer for banks, credit unions, and insurance companies looking to leverage AI tools like Agentforce, Einstein, […]

Thought Leadership Paper

Digital Transformation in the Financial Services Industry During COVID by Jim Collins