Track Investment Intent in Salesforce and Turn Interest into Advisor Action

Investment advisors in wealth managers in a meeting.

New Component Tracks Product Interest Understanding what clients care about isn’t optional—it’s essential. As clients’ financial needs evolve, staying in sync with their shifting interests helps advisors deliver relevant advice, build long-term trust, and drive growth. But tracking this kind of data can be messy. Preferences, investment vehicles, and client goals often get buried in […]

Agentforce in Action: How Wealth and Asset Teams Use AI to Support Client Independence

Customer casually logging into their wealth and asset management portal at home.

How Advisors Are Using AI In the world of wealth and asset management, client service isn’t just about resolution—it’s about relationship. When clients reach out, it’s often tied to sensitive financial information, portfolio access, or long-term planning. That means every interaction is an opportunity to build—or lose—trust. Agentforce, powered by Salesforce Financial Services Cloud, enables […]

Agentforce in Action: Lead-to-Lease Automation for Real Estate

Turn Property Inquiries Into Signed Leases Leasing teams are drowning in disconnected systems, high inquiry volumes, and rising renter expectations. Prospects drop off. Agents burn out. NOI suffers. Agentforce, built on Salesforce, changes that. By combining live property data, AI-driven conversations, and intuitive scheduling in one connected experience, Agentforce automates the lead-to-lease journey. Engage Prospects […]

Thought Leadership Paper

Digital Transformation in the Financial Services Industry During COVID by Jim Collins