Fortimize and National Safety Council: Elevating Safety with Data Cloud
At Fortimize, we know that data has the power to drive real change. That knowledge has shaped our recent work with the National Safety Council (NSC), a nonprofit committed to preventing injuries and saving lives. Our partnership enhanced NSC member engagement and impact using Salesforce Data Cloud.
The National Safety Council Mission
The National Safety Council is America’s leading nonprofit safety advocate – and has been for 110 years. As a mission-based organization, NSC works to eliminate the leading causes of preventable death and injury, focusing efforts on the workplace and roadways. NSC needed a more complete view of their members and how they consume resources to advance their mission.
The Challenge: Building a 360º Member View
To help NSC better connect with their members, we unified data from different sources—Salesforce, Marketing Cloud, and Google Analytics—into a single, actionable view. This allows NSC not only to track member interactions, but to provide more personalized, compelling engagement.
Our Approach: Supercharging Data Cloud
Our work with NSC tapped into Salesforce Data Cloud to bring all of these data points together. Here’s how we made it happen:
- Actionable Insights
We used Data Cloud’s calculated insights to analyze incoming data in real time. We built these insights right into NSC’s Salesforce environment to track member behavior trends and to make data-driven decisions. - Unified Member View
We integrated Salesforce, Marketing Cloud, and Google Analytics to provide NSC with a combined picture of each member’s engagement across email, web, and other channels. - Strategic Guidance
We also provide ongoing advisory support to ensure NSC maximizes their use of Data Cloud. From governance and strategy to best practices for calculated insights, we’ve been there every step of the way.
A Data-Powered Future for NSC
Our partnership demonstrates how Fortimize helps organizations like NSC utilize existing data to fulfill their objectives. A comprehensive, data-driven view of members, enables NSC to make workplaces and roadways safer. We’re excited to be part of that process!
