Elevating Safety with NSC and Data 360
The National Safety Council (NSC) has spent more than a century preventing injuries and saving lives. But to further their mission in today’s digital world, they needed deeper, more timely insights into how members engage with their resources across channels.
By combining Salesforce Data 360 (Formerly Data Cloud) with unified CRM and analytics strategy, Fortimize helped NSC turn fragmented data into real-time, actionable insights—setting the stage for more personalized communication, deeper engagement, and stronger alignment with their mission.
The Challenge
Building a 360º Member View
NSC’s member engagement spanned across platforms—Salesforce, Marketing Cloud, Google Analytics, and more—but the data remained siloed. Without a unified picture of each member’s journey, opportunities to personalize outreach or measure effectiveness were limited.
They needed a solution that could:
Unify data across channels in real time
Create a complete, 360° view of member behavior
Translate that view into strategic action—without increasing internal workload
The Approach
Aligning Data to Mission
Fortimize partnered with NSC to bring that vision to life. Together, we designed a connected data environment centered on Salesforce Data Cloud. Our strategy focused on:
Unifying Engagement Signals across web, email, and CRM platforms
Building Real-Time Member Profiles to detect trends and trigger action
Advising with Purpose, guiding best practices to ensure insights turned into outcomes
Why Salesforce Data Cloud?
Rather than adding another layer of tooling, Data Cloud served as the connective tissue between existing systems—amplifying what NSC already had. It enabled:
Behavior-Based Segmentation: Targeting members based on real activity, not assumptions
Automated Intelligence: Turning passive data into proactive guidance
Governance at Scale: Keeping safety and transparency at the core of every interaction
This wasn’t just a technology project—it was a mission-aligned transformation. NSC now has the infrastructure to better understand and serve its members in real time. From member onboarding to campaign performance, every interaction is now an opportunity to reinforce safety, connection, and impact.
We’re proud to support NSC as they continue leading with purpose—and using data to drive every step forward.
