Boost Customer & Member Experience and Drive Wallet Share Growth
Fortimize and Own have launched a strategic partnership leveraging Salesforce Data Cloud to enable Banks and Credit Unions to provide a more personalized experience for their customers and members while growing top line revenue.
Credit Unions and Banks struggle to unify data about their customers and members, as data typically resides in multiple core systems. Our Data Cloud solutions are designed to pull, unify and present this data in a clear, actionable way for financial institutions sales, service, and
marketing teams.
Take a Deeper Look
The first two solutions of this partnership focus on presenting and analyzing trends of customer and member credit scores and account balances. By having this data within Salesforce CRM, Banks and Credit Unions gain a deeper understanding of their customer’s current financial health, driving more personalized conversations and product offerings.
- Credit Score Trends:
The Data Clouds solution unifies credit score data across Salesforce and other external data sources to display credit trends (positive or negative). This informs the Bank or Credit Union of the financial health of the member, triggering specific product offerings in the Next Best Action.
Simply put, credit scores are an indication of increasing or decreasing financial health, and providing trends of this data to Salesforce users results in more hyper-personalized conversations and flags potential risks.
- Account Balance Trends
By leveraging CRM, Own and Core data, this Data Cloud solution provides trending data points of customer and member account balances. With these trend data points in the CRM, the Banks and Credit Unions can make educated, data-backed assumptions on the financial health of their customers and members.
The solution flags large withdrawals or deposits, and through Next Best Action, will recommend products to offer. Because these products are more personalized to their current financial situation, the member experience is improved and the likelihood of wallet share expansion is increased.
What to Take Away
Early detection of cash flow problems allows for timely intervention, identification of risk, and action for the Bank and Credit Union to support. Additionally, targeted white-space recommendations can grow wallet share and strengthen the relationship with the customer or member.
Fortimize and Own’s Data Cloud Quick Start solutions tailored to Banks and Credit Unions with a focus on ease of implementation to deliver value quickly. To learn more, reach out to schedule a discussion with one of our industry leaders here!
About Own and Fortimize
Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world’s largest SaaS ecosystems such as Salesforce, ServiceNow, and Microsoft Dynamics 365, Own enables customers around the world to truly own the data that powers their business. It’s their platform. It’s your data. Own it.
Fortimize is a team-owned consulting company dedicated to transforming the financial services, insurance, and real estate industries through Salesforce and Data & Analytics solutions. Since 2012, we’ve successfully advised, implemented, and managed more than 1,000 projects for customers across North America, serving as a catalyst for strategic business growth.
