How Mortgage Lenders Can Attract Borrowers Mortgage lenders face the tremendous challenge of marketing to borrowers who may be hesitant to commit to such a large purchase. Mortgage applications are down 23 percent over last year, even as rates remain low, and home ownership has dipped in general, down to 63.7 percent in 2015. First-time homeowners are also on the decline; first
What Mortgage Loan Officers Really Need From a CRM A CRM aligned to the needs of a mortgage loan officer (MLO) can make or break lead conversion. Simply put, if leads aren’t properly managed, conversion rates suffer. Understandably, staying in touch with dozens or even hundreds of people on a regular basis can be a difficult task, and the last thing MLOs
Homebuyers and the Mortgage Industry: Bracing for the Changing Borrower Profile Now that recovery from the 2008 financial crisis is well underway, property prices and mortgage rates are on the rise once again. According to the Federal Reserve, mortgage debt totaled more than $14.4 trillion by the first quarter of 2017, and that number has steadily climbed over the past few years. Since
How Data-driven Relationships Enhance the Customer Experience More than half of business owners plan to “take action” in the near future so they can better understand their customers: what they want, how they think and how they can best be served. “Taking action” isn’t as easy as reading a study or sending out a survey, but it’s simpler than you may think.
Convert Tenant Leads to Leases in Hours, Not Days Leasing Agents at Property Management companies share two common goals – to maintain a high occupancy rate, and to lease units as quickly as possible to minimize vacancy loss. The key difference today is how agents are accomplishing this goal. Consulting with real estate operators at Fortimize, we have encountered companies operating solely
How Fortimize’s company culture positions clients for incredible results At Fortimize, we know that our clients have one major goal: to see results. We, too, have one major goal: to craft the tech solutions our clients need to see those results. We understand that the goals are different for each business in the financial and real estate industry. One may want to